Pucker Up: Pretty Pouts for Valentine's Day

Amor, amour, amore... No matter how you say it, love is in the air!

Valentine's Day allows Cupid's arrow to take precise aim. And as the son of Venus, the goddess of love, he's got a lot of street cred. So if you're lucky enough to get struck, be prepared to not only fall under a powerful spell but to pucker up as well.

This means it's time to have a heart-to-heart discussion about how to present a pretty pout. Today's lipsticks and glosses come in matte, shimmery, glossy and creamy varieties to help bring out your inner glam goddess--no relation to Cupid. Colors range from classic to contemporary and subtle to standout. Plus, ingredients such as fruit extracts, natural seed oils and vitamins benefit the overall health of your lips.

To achieve a fuller, flirty pout, take a look at the following love struck lipsticks and glosses. They might even make Cupid blush!

SHINE: Babor Ultra Performance Lip Colour. BEAUTY: Soften and smooth your smoochers with castor seed oil, sea fennel and vitamin E in Shiny Plum--which is a sparkling mauve shade. BEACON: No animal testing.

SHINE: Mirabella Colour Luxe Lip Gloss. BEAUTY: Step up shine and suppleness with pomegranate extract, jojoba oil and peptides in a shimmery shade of Beam, a pearlescent pink. BEACON: Free of lead and parabens.

SHINE: Purely Pro Cosmetics Hi Gloss Lipstick. BEAUTY: Out your pout with a pop of bright hot pink pigment called Saucy, which also contains a hint of a warm vanilla fragrance. BEACON: No animal testing. Supports Dress for Success. 

SHINE: Smashbox Limitless Long Wear Lip Gloss. BEAUTY: Nonstop, a soft raspberry shade, helps make lips feel super silky with vitamin E and a contoured wand. BEACON: Cruelty free. Packaging is made using Sustainable Forestry Initiative certified paper and soy ink.

SHINE: Sormé Treatment Cosmetics Perfect Performance Lip Color, and Mineral Botanicals Lip Color and Vitamin E Lip Conditioner. BEAUTY: Glamour Red, a classic crimson, and Confection, a pinky coral, provide pigment, protection and pizzazz. BEACON: No animal testing. Supports Look Good...Feel Better.

SHINE: Sue Devitt Balanced Sheer Lipstick and Balanced Matte Lipstick. BEAUTY: Villefranche, a sheer pink, and Phuket, a matte rust, maximize color, coverage and your kissability quotient. BEACON: No animal testing. Supports Africa Foundation and Blue Planet Network.

SHINE: Susan Posnick ColorEssential Lipstick. BEAUTY: Keep caps secure with a unique magnetic closure, and create a lush lip look with Rio, a bright berry shade, and Milan, a deep red. BEACON: Supports Big Thought.

SHINE: VMV Hypoallergenics Glitz Lipstick. BEAUTY: Moisturize your lips and mesmerize your significant other with World Peace, a glimmer coral tone. BEACON: No animal testing. Free of fragrances, phthalates, dyes and parabens. 

SHINE: Youngblood Mineral Cosmetics Lipstick. BEAUTY: Experience rich color and conditioning with Vixen, a matte red shade with blue undertones, and Spicy, a fiery golden red. BEACON: No animal testing. Contains no oils, chemicals, alcohol, artificial fragrances or dyes.